Why 14 Days? Story Behind the Timeline
Three startups. Three failures.
My first? An EV skateboard that could climb mountains. Sounds cool, right? We thought so too. Spent three years making it perfect. Every bolt, every circuit, every line of code. The result? 30 units sold.
My second startup died before launch. Perfect product, wrong timing.
The third? Well, let's just say the pattern was becoming clear.
Somewhere between failure #2 and #3, it hit me: We were building solutions to problems that didn't exist yet.
Why Most MVPs Fail
Here's the dirty secret about "traditional" MVP development:
Week 1-2: Requirements gathering (aka endless Zoom calls about features nobody asked for)
Week 3-8: Building (aka coding in a vacuum while your competitors ship)
Week 9-12: Polish (aka perfecting something nobody wants)
Total damage: $50k, 3 months, zero real user feedback.
I lived this nightmare. Three times.
How I Found 14 Days
After my third failure, I became obsessed. I studied every MVP launch I could find. Talked to founders. Read post-mortems. Tracked timelines.
Here's what jumped out:
1-7 days: Too fast. Corners get cut. Technical debt piles up.
8-14 days: Magic zone. Just enough time to build something real, not enough time to overthink it.
15+ days: Death by a thousand feature requests. "What if we just add..."
Fourteen days is brutal in the best way. It forces decisions:
- No "nice to have" features
- No 3-hour design debates
- No analysis paralysis
- Build. Ship. Learn.
What 14 Days Actually Looks Like
Day 1-2: Lock it down. No scope changes after this. Period.
Day 3-7: Core feature only. The one thing that makes or breaks your idea.
Day 8-11: Make it usable. Not pretty, just functional.
Day 12-13: Get it in front of real humans. Fix what breaks.
Day 14: Ship it. Start learning what people actually want.
What You Won't Get (And Why That's Good)
Perfect design? Nope. I'm a backend guy anyway.
Twenty features? You get 1-3 that actually matter.
Built for a million users? You don't have a million users yet.
Every integration under the sun? Save it for v2.
What You Will Get
Something that works. Real feedback. A 10-week head start on everyone else still "gathering requirements."
Oh, and you'll save about $40k.
The Hard Truth About Timing
My skateboard company failed because we launched 6 months too late. The hype died. The moment passed.
My second company failed because we launched too early. The market wasn't ready.
My third? We never launched at all. Perfect timing, but no product.
Here's what I learned: Perfect timing doesn't exist. But fast timing usually wins.
Fourteen days lets you:
- Test your assumptions before they become expensive mistakes
- Pivot when the data says you're wrong
- Fail cheaply instead of spectacularly
- Actually succeed while others are still planning
But you can't do any of that with a perfect product that takes 6 months to build.
Want In?
Look, I'm still building my portfolio. Which means the first 5 clients get a ridiculous deal: $2,900 instead of my normal $14,900 rate.
Why so cheap? Because I need case studies, and you need an MVP. Win-win.
Let's build something real in 14 days.
P.S. I test every MVP myself. But unlike my skateboard days, software bugs won't break my bones.